The creative direction of Knitted Garden stems from a reinterpretation of the Tomato Girl aesthetic, blending this trend with Franchi e Punto’s core values: connection to nature, authenticity, and simplicity. Inspired by the serene beauty of rural landscapes, the collection aims to capture the essence of a peaceful life. Rooted in the earth, the organic, and the feminine.

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For this project, I focused on the creative conceptualization, location scouting, the overall logistics, as well as the styling, and the direction of photography and fashion film, working closely with the Franchi e Punto team to bring the vision to life.