A collaborative design studio for emerging designers focusing on circularity and practical experience by crafting exclusive fashion pieces from Fendi’s deadstock materials.

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CIRCULAR embodies Fendi's dedication by permanently becoming an integral part of Fendi's business strategy. By educating junior designers about repurposing deadstock materials, Fendi continues to reduce waste and foster talent development. Furthermore, this strategic shift enhances Fendi's reputation as a responsible leader, attracts eco-conscious consumers, and positions Fendi in a world of circularity.

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Submission for 2024 Fashion Scholarship Fund business strategy case study. 

*Selected top 25 at Savannah College of Art & Design.