I’m Sofia Torres, a Fashion Marketing and Management graduate with a minor in Fashion Journalism from Savannah College of Art and Design. My education has given me a strong understanding of marketing strategy, brand communication, and the essential role of storytelling within the fashion industry.

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Through my experience as a Digital Marketing Coordinator at Franchi e Punto and Community Manager at Pecarí, I have developed skills in digital media, influencer marketing, social media strategy, content creation, and community engagement. These roles have strengthened my ability to build thoughtful marketing strategies, create engaging content, and translate brand identity into meaningful stories.

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I also have training in AI and Analytics for Strategic Marketing and in AI for Content Creation, giving me valuable insights into how artificial intelligence can support marketing decisions, improve content strategies, analyze consumer behavior, and create more effective digital campaigns.

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As I transition from my academic journey at SCAD into my professional career, I am eager to bring fresh perspectives, creativity, and strategic thinking to the dynamic world of fashion marketing. I look forward to contributing my skills, ideas, and passion to a team that values innovation, storytelling, and meaningful brand growth.