Fractales

Fractales is a collection born from the constant movement of the city and the forms that are repeated in nature. The collection explores the balance between structure and fluidity, designed for independent women who move with confidence, intention, and freedom at every moment of the day.

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For this project, I focused on the creative conceptualization, location scouting, the overall logistics, as well as the styling, and the direction of photography and fashion film, working closely with the Franchi e Punto team to bring the vision to life.