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A Summer Holiday
The Frankie Shop Capsule Collection

Transporting you to a summer holiday, The Frankie Shop embraces the spring/summer theme by venturing into pastel color choices and glamorous silhouettes.

"A Summer Holiday" focuses on linen due to its breathable, lightweight, and moisture-wicking properties.

Course

FASM 310 at Savannah College 
of Art & Design. 

Members

Sofia Torres
Andrea Hernandez

Year

2023

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Brand Research

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Collection Research

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FINAL
CAPSULE
COLLECTION

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MARKETING STRATEGY

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