Digital Marketing Strategy

During my 6-month internship at Pecarí, a Colombian leather goods brand, I collaborated with the team to create a strategy that resonated with younger generations, particularly Gen Z. I gained hands-on experience in content creation, managing social media platforms, and website development.

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As a Fashion Business Intern, I successfully implemented marketing strategies that increased engagement and expanded our online presence. This experience honed my skills in digital marketing, strategic planning, and creative thinking, providing valuable insights into connecting with a modern, youthful audience.