Le Boulangerie

Hermés Brand Extension

Hermès wants to continue a traditional food craft.

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As the love for exquisite, high-quality pastries continues, Hermès brings Le Boulangerie. Uncover fresh organic pastries in the new bakery located in the heart of France. From classic childhood pastries to a wide range of enhanced pastries created by our master chefs, Le Boulangerie wants to excite your memories of home and family horse races through their delicacy and simplicity.

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The location will not only stand out through its airy light cream pastries filled with cream, chocolate & hazelnut but also through the elegant interior design and the distinctive orange boxes decorated with ribbons to represent Hermes.

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Responsible for brand and market research, marketing strategy, and target customer analysis.